VISUAL IDENTITY · CAMPAIGN CONCEPT · ILLUSTRATION · 3D ANIMATION · PACKAGING
Inspired by children’s imagination.
A huge challenge that we tackled with imagination and curiosity.
A place for new creations.
A child’s mind is a great source of pure creativity and expression. That’s the reason children create great things from the most basic elements: they have the power to transform objects and actions into great adventures.
So, we used that same formula to depict the great potential of KreativFabrik (Creative Tower).
By using basic colors and fundamental shapes, we were able to develop a visual world capable of housing the multiple other forms that would be born from it.
In other words, we designed the Creative Tower identity as the foundation of a bigger and ever-expanding world. A gateway into the vast imagination and creation capabilities of any children.
Combining multiple worlds.
Our ever-expanding world became a key-solution to integrate the multiple products included in Creative Tower. Meaning, we were able to showcase different elements and tools into a harmonic design.
An ode to imagination.
For this project, we wanted to pay our little tribute to imagination. That’s how we came up with Kreativeland, a realm so full of magic that everyone can always find new ways of exploring their imagination.
A little tale told, inspiring and inviting children to never stop using their most amazing superpower: imagination.