Mexikali
Tacos in France with all the taste of Mexico.
BRAND CONCEPT · ILLUSTRATION
Tacos in France with all the taste of Mexico.
Poitiers, France, a city steeped in history with a very youthful population, is the home of Mexikali: a Mexican tacos lounge intended to attract university students.
As a Studio rooted in Europe and Mexico (just like them), we were chosen to create and develop the identity of this very authentic brand.
MAKE IT EASY, MAKE IT FRIENDLY
Mexico’s traditional identity with a refreshed approach
Our final branding reflects the colorful and happy country that is Mexico by using very traditional aspects injected with a cool and modern style.
The logo was influenced by traditional symbols, while the color palette has been inspired by multiple Mexican landscapes.
Assets resembling an historic culture.
We used illustrations in line-art, typically related to Mexico, with flat color silhouettes as supporting graphics for the menu and all the other restaurant assets.
