VISUAL IDENTITY · CAMPAIGN CONCEPT · VIDEO · PACKAGING
A classic pen with a unique style in multiple colors
Even though every day a new gadget appears in our lives, there is still some magical feeling about writing with a solid, elegant pen that appeals to your spirit. Pelikan's Jazz® Pen line is precisely that: a classic pen that now offers a fresh Pastel line of colors to suite every taste.
We were asked to propose a branding for this new line as well as designing a new Eco-friendly package linked to the new colors of the product.
MAKE IT EASY, MAKE IT FRIENDLY
A Gift. A keepsake. A collector’s item.
Jazz® Pastel Pens —with their quality, their multiple colors and their classic design— are the perfect tool for writing.
Our visual identity builds upon these attributes and gives the brand a fresh, trendy style to go with the current times.
MAKE IT EASY, MAKE IT FRIENDLY
Designed to inspire handwriting.
Our communication design presents traced circles, lines and diagonal patterns, using neutral tones to emphasize pen colors.
All of this, inspired by handwriting itself: from the tilt of the pen to the pen's color assortment. Providing cohesion to the line, but also making each pen standout on its own.
