VISUAL IDENTITY · CAMPAIGN CONCEPT & LOCALIZATION · 3D ILLUSTRATION · COLLATERAL DESIGN · EVENT ASSETS
The high-end face of Digital Marketing.
Adobe continually seeks to create experiences that delight and inspire companies to develop their business, enhance their creativity and connections. This is how “Adobe Executive Program” was created, an event program designed for Adobe’s partners to establish and nurture executive relationships within different industries. We were entrusted with the renewal of its visual identity to a premium quality look that appeals and caters to the CXOs of the world.
THE CHALLENGE
Develop a scalable, premium identity that clearly distinguishes their tailored offerings and exclusivity, with activations, experiences, sports, and cultural events, that also reflects their interest in helping their partners through their digital marketing journey and their strong connection.
THE SOLUTION
While keeping true to Adobe's identity, and working alongside the Adobe Studio team, we directed our different perspectives, and developed a visual identity for which the cornerstone is the 3D artwork of harmoniously combined basic shapes that group, intercept, and refract. Providing a dynamic and elegant look. For which the use of colors and gradients facilitates its integration with imagery allusive to the events and venues.
AN EXCLUSIVE STYLE FOR EXCLUSIVE EXPERIENCES.
A flexible, high-end multinational campaign.
THE SUM OF ALL ITS PARTS.
A graphic system that can be deconstructed without losing its essence.
Together with a clear hierarchy of typographic styles, to prioritize and organize information in meaningful ways. And a precise selection of imagery, of natural, colorful, and contemporary style; we developed a visual system, which elements can be applied in different compositions according to its use, in either print or digital media. This robust campaign covers the creation of templates and designs, for e-mail, footers, landing portal, event thumbnails, event menu, place-cards, thank you e-cards, event experience overview, as well as Editorial Executive Reports, and Event Experience Overviews.
